Team MicroWeb

Figuring Out What’s Really Driving Responses.”Earth – Ground yourself in finding the true way” (Miyamoto Musashi)How often do you actually check your rankings? Or your social network followers? Or trends on your hits and statistics? Or even keyword trends on yourweb SEO’d (if your website isSEO’d) pages? Truth is, most people may get some of those but not all. However knowing EXACTLY where you are is a vital step to knowing EXACTLY where you want to go and EXACTLY if your current efforts are working.Like the brokers with stocks, so often businesses throw money down the drain in the name of investing in marketing using irrelevant or unnecessary keywords for PPC ads, media announcements and purchased ads in virtual and printed media. This is done without any sort of reference other than the feel if appetite suppressant sales are up or down but never quite knowing what influenced them.The key to growth though is to know and to know precisely every little detail. I, myself ran into this same scenario as I purchased myself a shiny new PPC ad, using keywords that I so proudly researched and I threw the dice. For weeks I would watch the impressions go up into the 10′s of thousands, peaking at 100′s of thousands. And for that month, I got business through my website. I was excited and ready to dump in more money to get more customers? but something nagged at me.Just for kicks I pulled all my reports. I got my hits report from my web stats; I pulled my PPC stats, I got my analytics stats and my “just in case” 3rd party hit monitor to compare them all and I was surprised to find that PPC did nothing but drain my funds.